There are ways to open a company gathering that everyone has seen before. A stage. A message. One voice or several. It works. It does its job. But sometimes you need more than what works. Sometimes you need something that changes the air in the room before the audience has even settled into their seats.
When we worked with a client whose core idea was to talk about the concept of belonging and doing things together, we wanted to add something. Not more volume. Not more facts. Instead, something that gave the participants more. Something that gave the theme a pulsing presence, not just a formulation.
For us, we felt it was about dreams. In longing. In what binds people together at a deeper level. And from that, an idea was born that quickly grew into a character. The thought was simple. If the experience is meant to be shaped by doing things together, we cannot just talk about it. We have to give it a form. A companion that guides the audience through the day. A reminder of direction that does not feel forced, but natural.
That is how we created the character Dream.
A voice from the stage that was both light and serious. Both airy and focused. A voice without a body. A personality without a persona. And it wasn’t there to be funny. It appeared to do something harder: to carry an entire day. Between heavy segments, between facts, numbers, and visions of the future.
Where the audience would normally lose focus, Dream took over. Soft, curious, timeless. Like a small light in the seams. A comment. A question. An unexpected smile in the voice.
This is how our method started taking shape. We showed that an idea can become stronger when it is given a life of its own. And that a concept does not have to stand on stage to carry an entire day. It can just as easily whisper from the wings.
This is exactly what we do at LIWLIG. We build experiences that hold, even in the in-between moments. We give thoughts voices. We let abstract ideas come alive. And sometimes, that is exactly what makes the difference.
