EVENTYR NINE YARDS welcomes Joar Båtelson as the new Client Manager. Joar has extensive experience in sponsorship, marketing, sports events, corporate events, B2B, B2C, packaging, and strategy, both from the rights side within sports federations and events. With over fifteen years of industry experience, Joar is an expert in the event and sponsorship world. He has previously worked with some of the largest sports and corporate brands in the Nordic region and has a solid understanding of the industry. Joar has, among other things, been part of the Swedish ski cross national team as a sports manager for several years, which gives him insight into handling large-scale events and high-level relationships. Joar's expertise in sponsorship becomes an additional area of development within our existing focus on events, campaigns, content, and design for our clients.
"Sponsorship is not just about putting up a sign in an arena or giving out prizes at a competition. It is also about creating pride, engagement, and building relationships between brands and their target audiences. By working with rights holders in sports and culture, for example, we can reach new customers, strengthen the client's brand, and at the same time create broader value for our partners," says Joar.
"We see partnerships as an important part of the sponsorship concept. Establishing meaningful partnerships is an essential part of our marketing plan for clients. By collaborating with other brands, we can maximize the exposure of our events and create advantageous relationships for all parties," says Rasmus Jakobsson, Senior Strategic Advisor, and continues, "We have several good examples of when we have worked in this way, but of course, we want to expand this further, and that's where Joar's expertise is fantastic!"
"We are convinced that Joar's experience and knowledge in sponsorship and partnerships will be a great asset to our team and our clients. He also has a unique ability to understand both B2B and B2C markets, making him a competent Client Manager. Together, we will continue to deliver exceptional experiences and campaigns that give our clients a competitive advantage in the market," says Daniel Eriksson, Head of Sales and Business Relations in Gothenburg.
